World Humanitarian Summit
The WHS discussions are guided by four themes: 1. humanitarian effectiveness; 2. reducing vulnerability and managing risk; 3. transformation through innovation; and 4. serving the needs of people in conflict.
Standard formats and templates were established and a number of visual assets were created for the leading social media channels.
A balance has been sought between establishing a consistent brand identity while at the same time exploring a variety of visual solutions to maintain user interest.
A variety of promotional graphics have been created for initiatives such as the WHS Data Visualisation Challenge. Six icons were designed for the priorities identified in the synthesis report “Restoring Humanity: Global Voices Calling for Action.”
A blog was designed and a theme custom built on the WordPress platform to meet the exact needs of the of communication team: a distraction free story telling experience.
A variety of short animations have been created to promote the event, including a count-down animation featured during the Secretary-General’s presentation during the 2015 World Humanitarian Day event in New York. Others have been used to promote WHS themes and regional consultations.